Paper-Conference

It is a natural predisposition of humans to respond to the rhythmical qualities of music. Now, we turn the setting around: The music …

‘Digital out-of-home advertising’ (DOOHA) leverages digital screens to reach out to consumers at any time and anywhere in public space. …

Analysts, investors and entrepreneurs have for long recognized the value of comprehensive user profiles. While there is a market for …

‘Context’ is a significant element in the field of context-aware and pervasive computing. Thereby, a context meta-model defines context …

In the age of Web 2.0 users contribute to platforms success by providing personal information by actively uploading information (e.g., …

Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts …

Socio-demographic user profiles are currently regarded as the most convenient base for successful personalized advertising. However, …

In retail, demographics are currently regarded as the most convenient base for successful personalized marketing. However, signs point …

This paper focuses on identifying and analyzing a potential innovative application for the insurance industry through the use of …

This paper presents an empirical study investigating the use of instant online feedback on face-to-face presentations. This innovative …