The effect of ingroup identification on conformity behavior in group decision-making: the flipping direction matters


Various social influences affect group decision-making processes. For instance, individuals may adapt their behavior to fit in with the group’s majority opinion. Furthermore, ingroup favoritism may lead individuals to favor the ideas of ingroup members rather than the outgroup. So far, little is explored on how these phenomena of social conformity and ingroup favoritism manifest in group decision-making processes when a group has to decide in favor or against an item. We address such a scenario where the ‘flipping direction’ of conformity (in favor or against an item) matters. Specifically, we explore whether and how the ingroup favoritism manifests differently in terms of conformity behavior depending on the `flipping direction’. The results show that group inclusiveness does not play a role in the general tendency to conform. However, when it comes to a negative flipping direction, a higher feeling of group inclusiveness seems to play a role; yet, for individualist cultures only.

56th Hawaii International Conference on System Sciences