Context Adaptivity

Context-aware services in cooperative value chains: a key player-centred approach
The progress in context-aware systems is predominantly technology-driven, leading to innovations in technology- savvy industries while …
Christine Bauer, Christine Strauss, Christian Stummer, Alexander Trieb
PDF Cite DOI JIF 2023: 0.9
A conceptual framework for backend services of contextual digital signage
Digital signage is a rapidly emerging marketing channel that promises to reach out to consumers at any time and any place. Still, it is …
Christine Bauer, Paul Dohmen, Christine Strauss
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Kontextadaptive Systeme: überall—auch in der Werbung
Talk at WU Competence Day 2011.
17 November 2011
Interactive digital signage: an innovative service and its future strategies
Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts …
Christine Bauer, Paul Dohmen, Christine Strauss
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Context adaptivity as enabler for meaningful pervasive advertising
Socio-demographic user profiles are currently regarded as the most convenient base for successful personalized advertising. However, …
Christine Bauer
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Conceptualizing context for adaptive pervasive commerce
In retail, demographics are currently regarded as the most convenient base for successful personalized marketing. However, signs point …
Christine Bauer, Sarah Spiekermann
PDF Cite Slides VHB 2024: A GGS 2021: B
Conceptualizing context for pervasive advertising
Profile-driven personalization based on socio-demographics is currently regarded as the most convenient base for successful …
Christine Bauer, Sarah Spiekermann
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Context-adaptive technology for the efficient allocation of human attention
Talk at the International Doctoral and Junior Faculty Consortium organized at 5th Mediterranean Conference of Information Systems (MCIS 2010).
12 September 2010
Slides
Context-adaptive technology for the efficient allocation of human attention