Digital Signage

Paper on digital signage for retail is online
I like interdisciplinary work. The paper on ‘‘Research directions for digital signage systems in retail’’ is joint efforts from informatics, (e-)business, marketing, and consumer behavior. Christine Bauer, Marion Garaus, Christine Strauss, Udo Wagner (2018).
8 November 2018 1 min read News
Research directions for digital signage systems in retail
The emergence and on-going development of digital signage (DS) systems result in a growing number of technological capabilities of such …
Christine Bauer, Marion Garaus, Christine Strauss, Udo Wagner
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The business with digital signage for advertising
The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches—such as …
Christine Bauer, Natalia Kryvinska, Christine Strauss
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A conceptual framework for backend services of contextual digital signage
Digital signage is a rapidly emerging marketing channel that promises to reach out to consumers at any time and any place. Still, it is …
Christine Bauer, Paul Dohmen, Christine Strauss
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Interactive digital signage: an innovative service and its future strategies
Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts …
Christine Bauer, Paul Dohmen, Christine Strauss
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