Interactive Advertising

The business with digital signage for advertising
The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches—such as …
Christine Bauer, Natalia Kryvinska, Christine Strauss
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Interactive digital signage: an innovative service and its future strategies
Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts …
Christine Bauer, Paul Dohmen, Christine Strauss
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