Christine Bauer
Christine Bauer
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Retail
Paper on digital signage for retail is online
I like interdisciplinary work. The paper on ‘‘Research directions for digital signage systems in retail’’ is joint efforts from informatics, (e-)business, marketing, and consumer behavior. Christine Bauer, Marion Garaus, Christine Strauss, Udo Wagner (2018).
8 November 2018
1 min read
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Research directions for digital signage systems in retail
The emergence and on-going development of digital signage (DS) systems result in a growing number of technological capabilities of such …
Christine Bauer
,
Marion Garaus
,
Christine Strauss
,
Udo Wagner
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